I find myself increasingly annoyed with the arrogance of certain “cultured” individuals to reject science. Yes, it’s going to be that sort of a text, so if you’re still reading after that first phrase, it’s for you, cin-cin. I’ve made myself an italian spritz, because my wine’s cold, dry and well.. delicious, so let’s dig in. You see, my dear future self, today is just one more day in the increasingly long line of days I find myself pondering on whether I should or shouldn’t cancel cable. The telly I owned for the past decade just dodged another possible beer can, when I found myself face to face with an “au naturel” talk-show host who I think either lost all her neurons or her neurons committed suicide. Either way, I doubt her sanity. She was talking about … well… I think she was talking about bio foods, but when she took the issue through autism, ADHD, vaccines and genetically modified foods my brain simply went into a coma. Dude, remember her? Damn, I hope you don’t. Continue reading


Notes to self (003)

               Anything marketing itself as “Uber for …” or “Keurig for…” is not worth buying. If it were game-changing, it’d have made itself a brand, if branding/marketing is in error then maybe its price is bogus too, and if it is neither game-changing nor is its brand unwillingly chosen that way, then it’s already on the way out. Clones don’t live that long and by attaching itself to something else that’s either famous or pricey it tries to brainwash you into making the illogical connection that it is worth its price (hint: remember Adibas?). A good product is always defined, marketed or branded as adding value for the customer, as fulfilling some need, desire, design or affordability for a certain target population. A good brand always makes itself the center of marketing – you don’t want to give other products free advertising, you want to advertise your own product. That’s why nothing (that I know of, but hey, I can be bribed, right?) can convince me any product willingly marketing itself as a clone of “insert famous brand here” but for another market is anything else than a really good Adibass clone. Or Mike. Or Doce Cabbana. Or Panasoanic. Or Reedbook. Or Nokla. Oh yes, yes, yes.. So forget those and let’s eat something. Oh crap! I just remembered they managed to fake eggs once or twice. Dang.

Post scriptum:

               Cows are mad (mad, you hear?) from all that milking and no nooky, fish is turning itself willingly into sushi by overdosing on mercury and then painted to look fresh, pigs are filthy thus rabid, sheep need shearing and that hurts their feelings, chickens keep sneezing on account of avian flu, fruits and veggies are coughed upon by the gods of insecticides and herbicides, corn and other cereal are downright GMO-ttic, eggs are fake and made of plastic, no wonder we’re all going dumber and hungrier by the minute. Well, I’m going to down a couple of shots of whiskey because there’s a couple of things inside me that need killing. Besides, I ain’t going to get sick anyhoo, even bacteria and viruses have their pride. Prosit!